Filed under: EV/Plug-in, MPG, Opel, Green Daily, Lightweight
In 2013, Opel/Vauxhall will roll out its all-new city car and, while we expect it to be an efficient urban runabout, reports suggest that it won’t compete with the abundant low-priced offerings in the segment. The design of the Opel/Vauxhall city car is evolving into a “chic, youthful city car,” said company design boss Mark Adams, and it’s also moving upmarket. In a recent convo with Autocar, Adams explained that the vehicle will target some of the premium competitors in the segment, including the Fiat 500, Citroen DS3 and Mini Cooper – not cheaper offerings like the Fiat Panda or Citroen C1.
Adams described the company’s decision to target semi-premium players in the segment this way:
Certain quarters of the media are expecting this to be a budget offering, but it’ll be anything but. We’re looking to build the image of our Opel and Vauxhall brands with this car; to show that we can make stylish, desirable and emotional small cars, too. It will be smaller but also more desirable and more expensive than Corsa; not cheaper.
Unfortunately, this decision to move upmarket also implies that the rumored battery-powered vehicle built on Opel’s city car platform will likely be more expensive as well.
[Source: Autocar]
Opel’s 2013 city car will compete with Fiat 500, Mini Cooper, Citroen DS3 originally appeared on Autoblog Green on Wed, 06 Oct 2010 09:00:00 EST. Please see our terms for use of feeds.
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